Since the arrival of the novel coronavirus in the US soil, there has been a tectonic shift in consumer behavior. There has been a substantial rise in online orders as the US citizens are advised not to step outside unless necessary. The rush to collect groceries and other essentials from stores is witnessed across the country. A study by the Food Industry Association, FMI on annual US Grocery Shoppers Trends states that weekly grocery trips by households surged to 3.6 (from 2.7). The data clearly indicates how the pandemic has instilled a sense of urgency among various households.
At the same time, retailers have to pull up their socks to meet the demands amid the lockdown. While big players were able to overturn the fluctuations, many small and medium-sized businesses are still under disarray.
ERPLY POS (point of sale) eCommerce integration can streamline various business operations for SMBs and help them stay afloat.
In this article, we explore the disruptions in the retail industry due to the shift in consumer behavior. We also highlight the benefits of integrating ERPLY POS with Shopify, Magento, BigCommerce, and other major eCommerce platforms for SMBs.
Major Changes In Grocery Shopping
The fear of COVID-19 has created a scene like never before. It upended the economy as businesses filed for bankruptcy, store visits dried up among other major setbacks. As per the FMI study, 78% of shoppers have changed their shopping priorities. A major reason could be the feeling of insecurity in terms of health and the fear of contracting the virus. So, how do retailers fall into the bracket of choices for the consumers amid this crisis?
Since grocery shopping is on the surge with people trying to stock up the essentials to survive the lockdown in peace, the grocery stores must reevaluate their selling strategy. Business operations got hampered with disruptions in the supply chain and not enough resources due to the coronavirus scare. These factors can prove costly for retailers as they can fall behind in fulfilling their customers’ requirements. As a result, the brand reputation will be hit and loss of business will be inevitable.
How ERPLY POS eCommerce Integration Can Help?
ERPLY is one of the market leaders in offering POS solutions for various business verticals under retail. The food and grocery businesses can connect their inventory with ERPLY POS to reap the benefits such as easy inventory management, reduced overselling, and more.
With ERPLY POS eCommerce integration, small and medium-sized grocery stores can establish an online presence to continue selling round-the-clock. ERPLY easily connects with all the major eCommerce platforms such as Magento, Shopify, WooCommerce, and BigCommerce. Thus, any retailer facing operating difficulties with the physical store can reach the customers online.
Connecting the in-store inventory with ERPLY enables easy management of vast inventory that includes several items. Retailers can spot products that are running low and need reinforcements. In this way, they can prevent the overselling of those items that could result in poor customer experience.
Retailers operating the physical store can strengthen the capabilities of curbside pickup and buy online pick-up in-store (BOPIS) with ERPLY. As selective customers are stepping out during the time of the lockdown, these facilities can encourage them to come more frequently without the fear of contracting the virus.
Benefits of a Cloud-based Platform for POS eCommerce Integration
Octopus, our proprietary product, provides an omnichannel experience to retail stores to improve their customers’ shopping experiences. Whether your end customers are shopping online or in a brick-and-mortar shop, Octopus eases a multichannel approach. It keeps product information, order, and customer data in-sync across all channels so that you do not have to put in extra effort at every step. Octopus facilitates seamless integration of your physical and digital stores and helps you stay on top of everything.
Avail Our ERPLY POS eCommerce Integration Services
With over a decade of experience in the eCommerce industry, we have developed a one-stop solution for all your POS integration needs. Our services enable connection of ERPLY POS with Shopify, Magento, and other eCommerce platforms with ease.
Contact us to beat the lockdown effect on your retail stores.