What is Omnichannel Commerce, and why are retailers adopting it?
The retail segment is getting highly competitive. Today retailers need to be available at multiple touchpoints to reach out to customers effectively. They should allow consumers to start and complete purchases on different channels. Today a customer comes across a product on one of their social networking channels like Facebook or Instagram. Without losing time, they are trying to access the product website to learn more and make a purchase decision. When this happens, if you are not present on all these channels, and if they are not connected effectively, there is a chance that you may lose the sale. Customers today do all the research about products online and then decide if they want to visit a store to make a purchase. Others plan to purchase online but pick up the product from the nearest store.
To cater to these demands, you need to present everywhere. And, you have to integrate all the online and offline channels. The are many benefits in integrating your Auto-Star POS with your eCommerce store.
- Better customer reach
- Significant improvement in customer experience and loyalty
- Increase in sales and traffic
- Better data collection