is an acronym that stands for
Buy Online, Pickup In-Store
The BOPIS strategy is also referred to as Click & Collect, Curbside Pickup and ROPIS (Reserve Online, Pickup In-Store). For shoppers, Store Pickup is a self-pickup service usually offered by retailers at zero cost. Shoppers can shop online and collect their orders from the nearest or preferred retail outlet as per their convenience. With BOPIS, buyers don’t have to deal with long waiting time of delivery, shipping charges, and returning back items that don’t fit or meet their expectations.
24Seven’s Octopus Bridge empowers retailers to adopt BOPIS model and facilitates them in meeting customer expectations. This model is the perfect way to drive in-store foot traffic and bridge the gap between the traditional brick-and-mortar and online shopping experiences.
How Does B.O.P.I.S. Work?
The BOPIS method offers your customers the opportunity to cherry-pick how they want to get their orders fulfilled. Convenience is the key to improve the shopper’s experience and BOPIS lets buyers make a purchase and pick it up instantly if they want to.
This is how the Buy Online, Pickup In-Store (BOPIS) method and order fulfillment process works: