Why Your Ecommerce Be Linked With GOOGLE SHOPPING?
Google Shopping Ads Can Help You Grow Your ONLINE SALES.
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If you are a web store owner, you should definitely consider Google Shopping integration as part of your online marketing strategies. The reasons being – Shopping campaigns utilize item images to promote your in-store products and show them to those shoppers who are searching for them on Google.
Google Shopping is basically a Google service that allows buyers to search for products on Google Search Engine and compare prices between multiple vendors.
To use this service, you need to have
1. A Google AdWords account
2. A google merchant account
Google AdWords allows you to run your online ads. Google Merchant Center allows you to upload your product information.
Once setup correctly you can use this Google service to reach-out to more shoppers and increase online sales.
One major problem with this process is that Google requires product information, such as available quantity, pricing, images, etc., to be accurate. If inaccurate information is provided, it can result in either Google delisting your feed or you overselling items. Worse, paying for product ads that do not convert due to inaccurate information.
We have a perfect solution for busy merchants that want to automate this process and increase sales.
Octopus, the cloud-based omnichannel integrator, publishes your in-store products on Google Shopping. The product feed is updated once a day per Google guidelines. The updated feed includes changes such as prices, stocks, and descriptions per the POS system. This is an automated process and no manual intervention is required.
In a nutshell, you can create a new product, remove an item or update price and stock of an existing one- all automatically.