Surf and Dirt CASE STUDY

Surf and Dirt is an outdoor lifestyle retail store that sells surf-themed active wear for all ages, including T-shirts, jeans, shoes, and accessories. The demand for their products increased after they set up an online store, which led them to work with 24SevenCommerce to refine their inventory system and improve their customer experience.

At The Heart of The Action

Surf and Dirt was previously part of the No Fear retail chain, which specialized in lifestyle clothing and sports equipment for men. After the partnership ended, Surf and Dirt established their own brand and worked with 24SevenCommerce to offer a large selection of apparel and accessories to adventure enthusiasts.

Challenges

When Surf and Dirt opened their online store, they had to rely on third-party integrations to run day-to-day operations. However, they soon realized that their previous inventory system was not providing accurate information and was not synchronizing their online and offline inventories. This led to overstock problems and negative customer experiences, hindering their online store growth.

Solution And Impact

24SevenCommerce integrated Surf and Dirt’s online and offline store, providing them with better control of their inventory and allowing them to expand their online presence. The Octopus bridge plugin from 24SevenCommerce helped seamlessly integrate Surf and Dirt’s online and offline store, eliminating the costs of inefficient third-party integrations.

The upgraded inventory management system had a significant impact on Surf and Dirt’s operations. Firstly, it improved customer retention by ensuring that the items advertised on the website were actually in stock. Secondly, it prevented losses from overstock problems by allowing them to accurately predict demand and order only the necessary inventory. Thirdly, it multiplied growth through improved productivity and efficiency by automating tasks and reducing manual labor, leading to accelerated supply chain management and increased demand for their products.

“We were using many third-party integrations, yet we struggled to maintain an accurate inventory which led to frustration, and it was clearly hampering our day-to-day operations. So, we decided to switch to a better inventory and retail management system.” ~Chandler, Surf And Dirt.

Chandler, Surf and Dirt, summarized their experience with 24SevenCommerce as seamless and integral to their success. Their operation costs reduced significantly, and their inventory management was on point, preventing overstock and out-of-stock problems. They have expanded their online presence to Amazon and Walmart stores, and are planning to increase that number with 24Seven’s software and support. The support from 24Seven’s staff was also praised as phenomenal.