Product Information Management (PIM) Tool
A Product Information Management (PIM) tool collects, manages, and governs important information across multiple channels to market your products efficiently.
It works by linking and exchanging data between various systems like ERPs, POSs, online marketplaces, etc.,
Why A PIM Tool Is The Need Of The Hour
Delivering a seamless customer experience is no longer a “nice to have.” Consumers expect brands to recognize them as existing customers across all their channels and provide personalized shopping experiences.
However, if you’re searching for the “right data” and don’t have a repository that feeds you quality data to make decisions, meeting this demand won’t be possible.
Plus, not having a PIM tool also means overburdening your data management systems and increasing instances of inaccurate product updates, erroneous orders, increased product returns, etc., which impacts the bottom line, resulting in higher losses.
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How To Determine If You Need A PIM Tool
- You have multiple products and product versions that change rapidly according to the industry.
- You sell products globally, and your product content has to be localized according to the region it’s sold in.
- You sell products in an omnichannel environment.
Benefits of Using A PIM Tool
- Consolidate data accurately even if you’re managing multiple products and SKUs across various geographical areas without overburdening data systems.
- Transform your data management process to eliminate inaccurate and obsolete data that would hinder you from providing personalized and improved customer experiences.
- Improve your workforce’s efficiency by eliminating the need for repeated data entry and the manual errors arising from the process.
In short, if you want to improve your operational efficiency, shorten the time-to-market, and stay ahead of the competition, you need a “single version of truth,” which only a PIM tool like Octopus Bridge can provide.
Who Benefits The Most From Using A PIM Tool?
Marketing & Sales
Since PIMs guarantee accurate data in a single place, your marketing and sales team don’t have to trudge through a web of spreadsheets to find the data they need to create messages that get prospects to convert.
Customer Care
Your customer care department can record customer complaints frequently asked questions. This will help your marketing and sales team immensely and also help you improve your product according to the consumer’s needs.
C-Suite
PIMs make the data management leaner and reduce overall costs and losses while continuously improving the customer experience. This improves revenue and gives a great advantage against the competition.
How It Works
Collect
Collect
Collect data from all your systems like ERP, POS, etc.
Import
Import data through CSV or XLSX files or use our API
Onboard
Get data from your suppliers in your format.
Distribute
Distribute the data to Digital Asset Management (DAM) systems.
Manage
Classify
Classify products into various categories
Measure
Measure, control, and track product data and data quality
Govern
Assign roles and permissions to users and create processes with validation workflows
Manage
Manage catalog versions and control publication
Enrich
Enrich
Add technical and usage data to enrich product descriptions.
Associate
Associate media and documents to each product
Leverage
Use the rules engine to automate enrichment of standardized attributes.
Localize
Localize and translate product information according to the market and region.
Distribute
Manage
Catalog every sale in one system
Select
Select channel-specific attributes for the most relevant experience
Connect
Connect to all online and print channels through API-based connectors
Distribute
Syndicate catalogs and distribute them on unowned marketplaces and shopping channels.
Ready To Talk To Our Experts?
We’re here to answer any questions about our products and demonstrate how you can scale your systems and revenue.
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