Why Retailers Want POS Companies To Offer E-commerce As An Add-on?

Why Retailers Want POS Companies To Offer E-commerce As An Add-on

When the global pandemic forced brick and mortar shops to rethink selling, global eCommerce had a big moment.

But online sales are not a vogue only for the pandemic.

A recent survey by Statistica predicts global e-commerce sales to grow up to $6. 4 trillion in the coming years.

However, categorically, commerce in the virtual world will bring in its own set of challenges, especially for those who have traditionally been brick-and-mortar.

And these challenges are not limited to understanding the world of online commerce. It’s also maintenance of data for offline and online channels to make operations easy, provide a better customer experience, and much more.

In this article, we’ll understand why it’s imperative for POS companies to offer eCommerce as an add-on.

What’s The Need for An Ecommerce Integration In a POS?

Here are the reasons why POS companies need to offer eCommerce as an add-on:

1. Track Inventory

When customers place an order online, It’s crucial to ensure that the inventory stock in all channels online and offline are in sync.

POS and Ecommerce integration improve the overall operational efficiency of a retail store through:

  • Automatic inventory updates.
  • Data transfer of POS inventory from offline to online and vice versa.
  • Real-time inventory updates to avoid overselling, running out of stocks, etc.
  • Accurate data with better insights.

2. Avoid manual entry

If a POS does not integrate with e-commerce, the mode of data entry would be manual.

Manual data entry is not only tedious but also unreliable.

It increases the chances of data error significantly.

Moreover, the stock of the inventory is not delivered in real-time.

POS and eCommerce integration, therefore, avoids this hassle as it can:

  • Gives a centralized place to manage all the product information.
  • Sync information between offline and online sales.
  • Reconcile data across channels to avoid any data mismatch.
  • Saves a significant portion of time.

3. Leverage Multiple Channels

Additionally, the proliferation of online presence is likely to drive more sales.

According to a study by Rain Group Sales, it takes an average of 8 touches before a prospect converts into a paying customer.

POS and eCommerce integration grants space to take leverage multiple channels (brick and mortar stores, e-commerce sites like Shopify, Magento, Woocommerce, etc., and marketplaces like Amazon, eBay, Farfetch, etc.) and invite more customers along with:

  • Lower management costs.
  • Increased operational efficiency.
  • Improved search engine rankings, and
  • Higher profit margins.

4. Better Customer Experience

Businesses that don’t integrate their e-commerce platforms and POS systems put their customer experience at huge risk.

When offline and online channels’ data are in sync, one can collect customer data from a channel and use it in the other.

Using consensual tracking with cookies, one can use customer’s data to offer incentivized sales and show products that the customers want to see.

This gives customers a personalized experience, improves customer relationships, and in turn increases customer satisfaction and retention.

Wrapping Up

With so many brands competing for user attention in the online world, an extra mile to walk in order to win customer satisfaction is a no-brainer.

POS and eCommerce integration enables one to keep stock of their inventories, amplify online presence, adopt an agile service approach, and much more.

Commerce is not about just selling good products, at least in our new online world.

With so many choices out there, creating a meaningful customer experience is not only good to have but also a necessity.

So, what are you waiting for?

Get started and synchronize your offline and online sales with 24sevencommerce today.

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