Retail Pro Prism is a modular platform that gives retailers more control to choose retail tools that benefit their business needs.

That means retailers get to choose their hardware and software requirements and customize their UX as they fit so they can train their staff faster and deliver a great customer experience.

Additionally, retailers can use their POS data to get insights that help streamline management for digital and physical stores across all locations and manage them with the same POS.

24Seven Commerce’s Octopus Bridge connector is an integration service that enhances this functionality and allows it to deliver an omnichannel experience for retailers by making it easy to upload and integrate data.

Benefits of an omnichannel strategy

An omnichannel strategy connects all the touchpoints of a retail business, such as brick-and-mortar shops, online stores, and mobile applications. This ensures that customers can move between these channels and continue shopping without problems.

For instance, a customer should be able to place an order in an online store and pick it up at a brick-and-mortar store on the same day. Here’s why omnichannel experiences are important to a retailer:

• Improve customer retention rates: Since omnichannel experiences put customers in the driver’s seat and allow them to take control of the purchase, they want to stay longer with businesses. This improves customer retention rates and customer lifetime value.
• Increases operational efficiency: With omnichannel experiences, retailers must collect customer data only at a single touchpoint. This means reducing inefficiencies and duplicate data and the costs associated with it.
• Boosts inventory turnover: Retailers get a better view of the inventory, making it easier for them to optimize stock levels and develop smart replenishment practices which ensure that retailers don’t lose business due to items being out of stock.
• Target specific audiences: As omnichannel operations give retailers quality data, they can create personalized content and offers for a specific segment of their target audience. This personalization aspect also improves the number of repeat customers and increases retention rates.

How the Octopus Bridge plugin empowers an omnichannel strategy

Now that we’ve understood how omnichannel marketing benefits retailers, let’s look at how 24Seven Commerce’s Octopus Bridge plugin provides these features:

• Automatic data update: The Octopus Bridge plugin ensures that inventory data is updated automatically across all channels whenever a customer purchases to avoid stockout problems.
• Easy data entry: Retailers only have to upload product data, and details on one marketplace, and the plugin will ensure that the changes in data are reflected across all other marketplaces. This reduces instances of human error and reduces operational costs.
• Sell on multiple marketplaces: Since it’s possible to update product data and details across multiple marketplaces, retailers can set up their stores on 20+ channels like Amazon, eBay, Wix, Magento, Shopify, etc.,

Wrapping up

An omnichannel strategy is a must-have for any business today as it improves the quality of customer service and boosts retention rates.

The Octopus Bridge plugin enables Retail Pro Prism users to adopt an omnichannel strategy with easy data integration, which enables users to sell on multiple marketplaces and manage their inventory seamlessly.

As a result, retailers can inject more convenience into the shopping experience and enhance it to increase their sales.